Challenge: Yosemite Farm Credit needed an ad campaign that clearly positioned it as an experienced “local” lender with a full selection of services.
Solution: Three ads were developed, tailored to the target audience of specific publications. Two focused on the fact that the entire Board is from “the neighborhood,” while the other emphasized expertise and was designed for small ad spaces.
For a closer read, mouse over the image or, click here for the first PDF, click here for the second PDF and click here for the final PDF.