Evans Telephone Company

Acorn Promotional MaterialsChallenge: Evans Telephone Company wanted to increase sales of phone features, but had experienced limited success with direct mail. Previous newsletters had failed to generate sales.

Solution: To overcome consumer perception that newsletters were “just another sales pitch to be tossed,” two-thirds of the content was information-oriented. As a result, customers were interested in reading the piece, and surveys showed they considered it a useful resource. The bi-lingual quarterly newsletter generated a steady increase in sales of phone features every year.

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