Focus Groups And Market Research

Marketing is best defined as understanding the consumer’s wants and needs, and developing products and services which satisfy those wants and needs. Consisting of the "5Ps," it is the integration of Positioning, Pricing, Promotion, Production, and Placement. A good marketing strategy is like a rifle shot - you want to concentrate your efforts in an efficient, cost-effective manner.

Effective market research can save you money by avoiding costly assumptions about your customers' expectations. Research can deliver a variety of valuable benefits, ranging from understanding the demographics and characteristics of your target audience, to identifying what customers really think about your business, to determining new products and services that have the greatest potential.

Acorn Enterprises can develop and implement focus group methods to collect and interpret relevant research data, and prepare comprehensive reports and analysis with insightful recommendations.

• Focus Groups: We have conducted over 300 focus groups around the nation on such topics as: lifestyle assessments, product evaluation, new concept brainstorming, new product and package testing, advertising evaluation, as well as customers’ performance feedback on clients’ products and services.
• Moderator Services: If preferred, our expert staff is available to provide only the moderating portion of the focus group.

© 2000 - 2009 Acorn Marketing | Website Design by Open Sky Media